A former Strategic Ascent client, Roger was a member of the executive leadership team of Dassault Systemes Simulia Corp (Abaqus prior to acquisition by Dassault Systemes) for 21 years after six years starting and managing its UK subsidiary. As VP of Worldwide Sales & Operations, he focused on global sales, customer service and operations, growing revenue more than ten times to several hundred million dollars. He transitioned the company from a technical sales model based on features and benefits to an enterprise approach based on value, as well as setting up an indirect sales channel worldwide. He led a global team of over 400 technical and sales professionals, including over 80 direct sales staff, in 19 countries across the Americas, Europe and Asia, as well as managing around 200 value-added resellers worldwide. A strong believer in the importance of loyal and happy customers, he emphasized the importance of providing outstanding customer support and service.

Roger has extensive experience of integrating acquired companies, having been part of a successful acquisition and, more recently, having led the integration of eight acquisitions ranging in size from a few million dollars in revenue to almost $100 million. These included public and private companies headquartered in both the US and Europe.